Dear Australian eBook publishers on Apple's iBookStore,
Compare these two pictures and tell me why on earth I'd buy from iBooks and not Amazon?
Here's a tip, don't try and sell an ebook for the same price I can pickup a physical copy of the book. AU$9.99 for an ebook is about the right price, AU$29.99 is not. As much of an Apple fan I am, and as much iTunes credit I have sitting there, I'm not going to spend 3x the amount just for the 'Apple experience'. Besides I much prefer the Kindle (on iPhone & iPad) app over the iBook app, Apple pay attention to that too.